1st Edition

The Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry




ISBN 9781138630116
Published February 7, 2017 by Routledge
288 Pages

USD $69.95

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Book Description

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.